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| Google Adwords |
What is Google AdWords?
Google AdWords is Google's online advertising program. Simply put - Google AdWords is the process of promoting ads to any person, organization, product or service on all platforms included in Google's global network including Google search engine, Gmail, YouTube. That means if you want to advertise your company or product through Google, then the platform with which to do so is Google AdWords.
| Google recently announced that Google AdWords will be renamed to Google Ads. And there will be a lot of changes to Edward's policy and ad delivery process as well. I will let you know if this process is implanted. |
Digital marketers manage marketing activities at around 1 percent (5 percent in the context of Bangladesh) on two platforms - one is Google, two: Facebook. And marketing on Google means advertising on the Google AdWords platform. So for those who are interested in learning digital marketing and want to build a career in the media marketing and planning disciplines in the digital sector, it is important to have a good idea about Google AdWords. You must also know the Facebook marketing tool. That's why I have a separate article written - Facebook Marketing A to Z.
That means, you can't promote your ad on Google if you want (with money in your pocket). That's why you need to know how Google AdWords works and how to use it to serve ads. Understand the situation! This is where the main difference between traditional advertising systems and digital advertising is. You pay, Google will advertise - it's not that simple. You have to take regular training on a Google platform.
However, there is no reason to worry. There are many resources for learning AdWords online. I'll give you the link to them. As well as reading my blogs, I learned a lot. Also Google has its own free training course for this, they will give you the Google AdWords Certificate upon completion of that course. This certificate will add extra value to your CV for better job in the digital sector.
How Many Ads Are Ads by Google AdWords?
Before you know the process of advertising using Google AdWords you need to know - how exactly is it possible to advertise in Google. You know Google is basically a search engine, where you can search by typing the name of the topic you want. Google will find out all the information needed on your internet site. But Google's activities are not the end here. Google has public email service - Gmail, video sharing platform - YouTube, free blogging platform - blogspot, Android App Marketplace - Google Play and more! Google AdWords has a way to serve ads on all these platforms.
Basically, these types of ads can be promoted on Google's platforms. These are:
1. Search Ad (Google search engine and search partner site)
2. Display Ad (on sites included in Google's Globar Network)
3. Video ad (youtube)
4. Email Add (Gmail Promotions tab)
5. Mobile Ad (originally in the Google Play Store)
6. Shopping aid (using Google Shop platform)
The ads shown on Google are used by various websites to take their products or website visitors. Sounds easy to hear but is actually a bit complicated. Google has to pay according to various costing parameters to serve these ads. The person who gives the AIDS has to analyze different data. Suppose you have a furniture store in Bangladesh. There is also a website for the shop. Order online there and you can buy from the store or you also offer courier. Now you will add ads to Google search engine so that your site gets visitors. This is why you need to plan something specific. Some keywords will give ad, when will you add, how much money will give ad, who will show the ad and so on. If you add ads anywhere (on any website or for any search), but your AIDS money will be wasted, there will be no results.
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